Businesses are built atop strong foundations.
Solidify basics before scaling scope with marketing initiatives.
CREATE ECOMMERCE PACK SIZES
Creating eCommerce pack sizes or bundles enables brands to offer products within customers' desired retail price range for that category.
BUILD A STRONG FOUNDATION
Building a strong foundation is key to growing an eCommerce business. Including robust content in product titles, bullet points, product descriptions, and keywords will enable better product search rank which will yield increased sales.
In addition to strong copy, images and video play a key role in educating the customer. The more time spent researching products online, the greater the chance for conversion. Consider A+ content as well as videos to add more information about products.
Search Engine Optimization is the process of optimizing your Amazon product detail pages. In order for Amazon to understand products, brands need to convey as much pertinent information about the key benefits of the product using ecommerce buzzwords and customer search terms. Increasing product SEO in order to be featured with an Amazon's Choice badge for a certain category term will help boost sales tremendously.
Generating reviews is critical to a product’s presence on the digital shelf. Reviews and ratings help to provide feedback and assure prospective customers that they are making a smart purchase.
Optimizing logistics starts with understanding the retailer's business model. Once we have identified which Amazon platform the brand will be using, we will then focus on setting expectations of order cadence based on customer demand, ensuring the shipment process requirements are adhered to all by employees, and forecasting to have adequate stock on hand and at Amazon to minimize out of stocks.
DEVELOPMENT & IMPLEMENTATION
Creating and implementing a marketing strategy will build brand awareness and drive sales. Once we have created a strong foundation and optimized logistics, we can lean in and drive awareness to your products through price promotions and advertising.
We use multiple third party tools to allow for better data insights which enable more efficient management of ad spend on self-service ads as well as DSP.
REVIEW, ANALYZE AND OPTIMIZE
Reviewing, analyzing, and optimizing promotional and advertising strategies will enable us to evaluate successes and areas for improvement. We review and make necessary changes to optimize each marketing lever so that we have the best possible outcome and ROI for your investment.