Build a Strong Foundation
Create eCommerce Pack Sizes
Creating eCommerce pack sizes or bundles enables manufacturers to offer products within the customer's desired retail price range for that category.
Building a strong foundation is key to growing an eCommerce business. Including robust content in product titles, bullet points, product descriptions and keywords will enable better searchability of products which will result in increased sales. In addition to strong copy, images play a key role in educating the customer. The more time spent researching products online, the greater the chance for conversion.
Generating reviews is critical to a product’s presence on the digital shelf. Reviews and ratings help to provide feedback and assure prospective customers that they are making a smart purchase.
Optimizing logistics starts with understanding the retailers' business model. Next, focusing on setting expectations of order cadence based on customer demand, ensuring the shipment process is adhered to all by employees, and forecasting helps to ensure adequate inventory levels are available as business ramps up.
Create and Implement Marketing Strategy
Creating and implementing a marketing strategy will build brand awareness and drive sales. Once we have created a strong foundation and optimized logistics, we can now more forward with leaning in and driving awareness to your products.
Review, Analyze and Optimize Marketing Strategy
Reviewing, analyzing and optimizing marketing strategies will enable us to evaluate sucessess and areas for improvement. We review and make necessary changes to optimize each marketing lever so that we have the best possible outcome and ROI for your investment.