CONTENT MARKETING

It’s obvious that you want your products to easily be found when customers search online. Yet many customers also end up converting on products that they may not have initially set out to look for. That's where our expertise comes in. Lift your brand awareness with our content marketing services including copywriting for search engine optimization, metadata enhancements, email and social media distribution.

 

Search Engine Optimization is a critical component of optimizing your product detail pages. In order for search algorithms to correctly identify products, brands need to carefully select product keywords using customer search terms and trending buzzwords. Lift acts as a dedicated partner walking brands through all aspects of business with Amazon and other retailers to ensure success.  Lift identifies areas of improvement and optimizes product listings so that brands have the best chance at share of shelf in the category

If you have a great product, then one of the best ways to begin content marketing is simply to write a blog post about why it’s so great. Publishing brand and product content on sales channels are proven tools for earning sales from affinity audiences. Our team can implement proven strategies for driving traffic and conversions on your site and sales channels. 

 

 

 

With an active and interested customer base, direct communication is key. Using email marketing tools to share new product announcements, sales and special promotional codes, brands often find a high level of conversion from this channel. 

 

Lift has expertise in the following email marketing tools:

  • Klaviyo

  • MailChimp

  • Vertical Response

  • Campaign Monitor

  • Constant Contact


Read on about Digital Advertising Services

Search Engine Optimization (SEO)

Editorial Content Strategy

Email Marketing